Children’s museum gets new location, name and master plan

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tag! Children’s Museum Joins Forces with St. Augustine Shipyard Project

St. Augustine, Fla. – Children and their families in Northeast Florida are a major step closer to having a unique place to celebrate play and creativity. What was formerly known as the Children’s Museum of St. Johns has been renamed tag! Children’s Museum of St. Augustine. And our name change is just one of several significant developments of late.

After careful consideration of a number of locations in the St. Augustine area, tag! has signed a purchase agreement with GreenWood Property, LLC, the developers of the new St. Augustine Shipyard Project, which is located on the former DESCO and Luhrs boat manufacturing site off of U.S. 1. The museum is now part of the project’s ‘phase two’ efforts, which also includes potential restaurants, shops, a hotel, wet boat storage and a promenade.

The tag! Children’s Museum plans to break ground on its new site – located behind the Target shopping center facing the San Sebastian River – in fall of this year and be open by fourth quarter 2015.

“We are thrilled to have the opportunity to build the museum on such a beautiful, accessible property where children will be able to explore and discover while instilling a love of learning,” says Kim MacEwan, executive director of the tag! Children’s Museum.

“tag! will be a vibrant, playful, collaborative, intergenerational experience that meets the genuine needs of families, children and local schools, and will help make St. Augustine a more supportive and educated community as we move into the future.”

In addition to securing the location, tag! also has finalized its master plan, which includes architectural renderings of the building as well as details of the numerous indoor and outdoor exhibits developed by the renowned interactive design firm Cloudberry, based in New York City.

The exhibits will address a variety of specific needs that are not currently being met by other venues in St. Augustine, including STEM education, open-ended (free) play, personal relevance, and the arts.

Children will learn about a wide range of topics and will have numerous opportunities to experience hands-on learning through the museum’s exhibits on oceans and marine life; story gardens; sports; the human body; life sciences, technology and media labs; weather station; underground observatory; ant farms; treehouses and so much more.

It is estimated the museum will attract 85,000 visitors annually (that’s 55,000 children) and add nearly $2 million to the local economy. In July, the tag! Children’s Museum kicks off its capital campaign with the intent of raising $8 million.

More than $1.6 million has been raised to date, including funding from individuals and other nonprofits like the Junior Service League, which recently raised approximately $20,000 through its annual ‘Feel the Wheels’ event. Go to or follow on facebook, The vimeo video attached to this story shows the vision for the tag! Children’s Museum of St. Augustine.

About tag! Children’s Museum of St. Augustine

The tag! Children’s Museum of St. Augustine is the vision of a group of parents and professionals looking to create a hands-on, interactive educational venue for children to explore, socialize and learn while they play. In May 2007, the museum was incorporated in the State of Florida as the Children’s Museum of St. Johns (CMSJ) and received its 501(c)3 designation. The museum will feature more than 30,000 square feet of indoor space, along with a playful learning outdoor experience. The theme areas for exhibits will focus on health and wellness, environment, culture, and science, technology, engineering, art and math. tag! is governed and its programs are run by a volunteer board of directors and many dedicated volunteers.

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