Â CSX and Flagler officials at the One Road Campaign donation event
CSX Corp., the rail-based transportation company headquartered in Jacksonville has donated $10,000 toward a Flagler student-run public relations campaign to improve bike safety in Northeast Florida.
CSX representatives visits Flagler College for a check presentation to finalize the corporationâ€™s commitment to the â€œOne Roadâ€ campaign, developed by Flagler students in partnership with the North Florida Bicycle Club (NFBC). The two-year integrated marketing and public relations campaign will launch late this year. It was designed by Flagler students under the supervision of Dr. Eric Hoffman, associate professor of communication.
â€œThis gift is so important to the studentsâ€™ fundraising efforts, and I know everyone involved with the campaign is very appreciative,â€ said Hoffman. â€œThis speeds up our planned launch, which will now take place before the end of (November).â€
â€œWe have many avid cyclists at CSX,â€ said Skip Elliot, CSX Vice President of Public Safety, Health, and Environment. â€œSafety is a way of life at CSX and we commend the North Florida Bicycle Club and Flagler College for this important safety advocacy effort.â€
The gift from CSX will be used to fund media buys and produce radio/TV spots, as well as and other materials to inform the public about how to improve bicycle safety.
â€œOne Road is not just about educating motorists,â€ Hoffman said. â€œItâ€™s about educating cyclists as well. The students have done a tremendous amount of work. I know this effort will have a real impact in Northeast Florida.â€