Flagler Student is Finalist In Branding Competition

From Flagler College

Flagler College student Rachel Thomas

Flagler College student Rachel Thomas

Flagler College graphic design senior Rachel Thomas has been named a finalist in an international competition to brand a line of denim jeans.

Thomas’ “Uniti” design was selected from a wide pool of global contenders and is currently one of 10 finalists vying for first place in the contest, which is judged by some of the top influencers in the denim industry, including experts from Levi’s, Calvin Klein and Karl Lagerfeld.

People can vote for Thomas’ entry by visiting the “Future of Denim Branding Competition” website. For an overview of all entries, visit here.

The competition was launched by Avery Dennison Retail Branding and Information Solutions, a global leader in apparel branding, in collaboration with ARTS THREAD, a digital platform that connects students with experts in the field of design.

Thomas and fellow classmates of Assistant Professor of Graphic Design Chris Smith’s Branding class were tasked with creating a brand for a five-pocket jean by integrating intelligent targeting with design creativity. Thomas’ solution blends the name “Uniti” with the concepts of good food and sustainable thinking; the brand targets activists for issues concerning the welfare of the world and its population. Her proposal also partnered the Uniti jean brand with “Stop Hunger Now,” an international relief organization working to eliminate world hunger. In Thomas’ brand plan, a portion of Uniti proceeds are pledged to the relief effort.

“We’re very proud of Rachel and the recognition she has achieved with this contest,” said Smith. “Her achievement demonstrates once again that Flagler design students are competitive on an international level. Our students were invited to participate in the Avery Dennison contest through a colleague in New York City. They rose to the occasion and created very competitive entries.”

In addition to her work in graphic design, Thomas is active in the Flagler Student Government Association, where she serves as Vice Chair of Public Relations. She is also a recent inductee to the Alpha Chi honor society.

 

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